Telekom Montenegro Business Run

The event has become a fixture of Montenegro's corporate calendar: a morning of sport, a vineyard backdrop stretching to the horizon, and an afternoon of celebration with the country's business community. Recreational runners and serious competitors share the same course, so a team can mix committed athletes with colleagues who mainly came for the after-party, and nobody feels out of place.

For visitors, the run doubles as an unusual way to see the region's most famous vineyard from the inside. The setting means long, straight lines of vines in every direction, and the early-June morning light over the estate gives even a slow lap a certain glamour. Few races anywhere finish at the mouth of an underground wine cellar.

Participation requires an entry fee and advance registration at montenegrobusiness.run. The race is an annual event held in early June at the Šipčanik wine cellar outside Podgorica, with the next edition scheduled for 3 June 2027. Register a team early, plan to linger for the after-party, and treat the morning as the rare corporate obligation that feels like a day out.